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HOW TO CHOOSE AN AGENCY FOR LINKBUILDING AND BACKLINKS

What are the fundamental rules on the basis of which you must choose an agency specialized in link building? As we already know, link buildi...

What are the fundamental rules on the basis of which you must choose an agency specialized in link building? As we already know, link building is one of the main activities regarding SEO. When we choose to adopt a linkbuilding campaign, it means that we need to improve our position and authority in the Google Serp, in order to increase the traffic of our website to make ourselves better known, through search engines. . Here we show you five ways to choose a link and backlink agency.

1) BET ON THE QUALITY OF BACKLINKS TO IMPROVE OUR POSITIONING

Usually a campaign set up on linkbuilding services in european languages involves the publication of guest posts on external sites. This is our first step from which to start a campaign based on quality backlinks. We must therefore think in strategic terms since SEO, if done well and with criteria, can give important results, within a few months, by first improving the positioning and then the performance of the target site. Of course, this type of promotion must be linked to the acquired links that must be of good quality, as it is essential not to make mistakes with the anchor texts. The links acquired must generally come from quality sites that do not deal with generalist issues: the more specific and sectoral they are, despite having fewer visits, the more they will help you in the path of authority you are trying to obtain.

2) HOW TO ESTABLISH THE QUALITY OF THE SITES TO USE FOR OUR BACKLINKS

Leaving aside the thorny aspect and the somewhat Manichean dualism that sees on the one hand the supporters of links from themed sites, against those who support the thesis that it is preferable to have links on generalist sites, it is clear that some more authoritative and better positioned sites they may be more comfortable, compared to that type of themed site, which however is not capable of generating a large amount of visits and traffic. Reason for which acquiring a link on an information site such as Il Fatto Quotidiano or La Stampa, can have its advantages, even when we talk about link building, in a more technical capacity or of links and backlinks, adopting the philosophy of the end that justifies the means, bearing in mind that each site can do its job, since the good is always easily recognizable.


3) BET ON THE NATURALNESS OF THE LINK AND THE ANCHOR TEXT

For those who are not in the trade, this point may seem quite obvious and obvious, yet even in 2019 we often come across links and forced anchor text, out of context and that even to an inexperienced eye catch the eye due to the total absence. of naturalness. How many times have we happened to read texts that seem to have been translated with Google Translated or even worse assembled with bots. The web is chock full of this kind of junk content. For this reason it becomes necessary to always focus on the naturalness of links and anchor text; it is not a question of standing out and standing out, but of doing your job well, always and in any case.


4) THE STRENGTH OF THE ANCHOR TEXT: COHERENCE AND DISCIPLINE ARE ALWAYS ALLIED

The choice of every single word that is used for the construction of the anchor text is fundamental. For this reason, we must avoid any kind of forcing, finding solutions that can give coherence to the text of the article, both as regards the target, and because they are often suspicious to Google: this would be a significant damage to the image for the campaign we have. decided to carry out, based precisely on positioning and authority, not on the exact opposite.


5) THE IMPORTANCE OF LINK POSITIONING

We all know the ground rules when it comes to placing a link on a particular page. It is precisely a tool devoted to the deepening of a certain editorial content. It is therefore useless to explain why we must not make mistakes like inserting a link in the title of an article: it would be the worst way to highlight our "Trojan horse". We always remember the principle according to which the link must be natural and must achieve the purpose of being useful for the user, since we must never place links in a forced way and off topic.

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